Robert Rebholtz, Jr.

Robert Rebholtz Jr. is the President and CEO of Agri Beef, headquartered in Boise, Idaho. He manages and directs the strategic vision for Agri Beef, the company his father founded 55 years ago. Rebholtz vision has grown Agri Beef into a fully integrated ranch-to-table operation including ranching,  cattle feeding and beef processing. A pioneer of American Wagyu, through Rebholtz vision, Snake River Farms American Wagyu was developed and today has become a highly sought-after and recognized beef brand around the world. With roots and operations in the Pacific Northwest, he has branded Northwest Beef, creating demand around the country for beef from this region under the Double R Ranch Northwest Beef name. Rebholtz has ensured that the company maintains the highest standards for livestock and meat processing and commands respect in the Pacific Northwest. In addition, Rebholtz has served on the Board of Directors and as president of the National Meat Association and has been Chair of the National Cattlemen’s Beef Association’s Long Range Planning Committee.