Bob Gottsch grew up on farms in eastern Nebraska during the Great Depression. After high school, he served in the U.S. military police in Germany. When he returned from World War II, Bob tried college, but didn’t like it – he wanted to be working. Bob and his brother hauled corn and cattle and delivered fuel around Elkhorn for a few years, then started feeding cattle on a leased lot. Bob fed other people’s cattle until he could afford his own. Bob expanded his Elkhorn feedlot through the years and added a location in Red Cloud, Nebraska, where he eventually had 42,000 head. He partnered with Ken Morrison in the 40,000-head Juniata (Nebraska) Feedyard and added a Kansas feedyard that exceeded 50,000 head. Bob Gottsch died in 2002. His sons have continued to build the business.