The Industry Leadership Award Nominees

The nominees for the Industry Leadership Award have contributed to the cattle-feeding industry through outstanding advocacy and leadership. Their efforts embody our core beliefs and help us communicate our message within the industry and to American families. Due to the circumstances brought along by COVID-19 facing our industry and the entire world, voting has been extended to July 31, 2020 to ensure time for those interested in voting.  

Please vote for one of the Industry Leadership Award nominees below.



William J. Pullen (Bill) who started selling feed mixers from his father’s feedlot in 1963. He formed Bill’s Volume Sales Inc. and grew locations to Central City and Lexington, NE and Pierce, CO. In 1984 he co-founded ROTO-MIX, the leading manufacturer of livestock feed mixing equipment for the beef and dairy industries. Bill has been very active in cattlemen’s activities and a strong supporter of the cattleman’s ball, a cause that helps fund cancer research. Bill is a great promoter of our beef industry and an incredible supporter to cattlemen and their activities.


Dr. John K. Matsushima was born to immigrant parents from Japan who began farming in Colorado. After receiving his Ph.D. in Animal Science, John began his long career of teaching and research in beef nutrition. He was awarded the "Tenno Hosho", "Emperor's Citation," given by the Emperor of Japan.


Dr. Gary Smith is a nationally and internationally recognized expert in meat science and food safety. Throughout his career, Dr. Smith conducted applied research and solved problems related to meat science and food safety on behalf of state and federal associations across the country.

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