Robert Rebholtz Jr. is the President and CEO of Agri Beef Co, headquartered in Boise, Idaho. He manages and directs the strategic vision for the company that his father founded in 1968. Agri Beef is a true “Ranch to Table” business involved in all aspects of beef production including, ranching, cattle feeding, cattle nutrition and beef processing (“Washington Beef”). This unique supply-chain approach has enabled Agri Beef to produce and develop a high-quality branded beef portfolio under four distinguished brands: Double R Ranch, St. Helens, Rancho El Oro and the industry’s first American Wagyu brand, Snake River Farms. Agri Beef’s brands are well-recognized internationally and domestically in numerous market channels, including retail, foodservice, barbeque competitions and most recently, e-commerce. Due to strong consumer demand for the company’s branded beef, Agri Beef is building a new processing plant (“True West Beef”) in partnership with Pacific Northwest ranchers and cattle feeders.
Robert currently serves on the Board of Agri Beef, True West Beef, SSI (Amarillo, TX), Hi Plains Feed (Garden City, KS), and Feeders Advantage. He has also served on the Board of the Idaho Cattle Association, the Washington Cattle Feeders Association, the National Meat Association, MWI Veterinary Supply and has been Chair of the National Cattlemen’s Beef Association’s Long Range Planning Committee.
Adams Land & Cattle
Jerry Adams is a cattle feeder from Broken Bow, NE and co-owner of Adams Land & Cattle, an operation his father, Russ, started and he and his brother, Bill, grew to a finishing capacity of 125,000 head and a backgrounding network up to 100,000 head in over 85 locations. Today, Adams is known for its technology, research and data driven model in cattle production. Jerry volunteers on numerous boards and organizations, such as the CattleFax Board. He was instrumental in getting a college campus in Broken Bow, organizing the Beef Alliance, which consists of nine of the largest cattle feeding organizations in the US that focuses on industry issues, research and sustainability, and leads the Nebraska Ag Sustainability Initiative through Aksarben.
Ed Barrett was a true pioneer of the cattle feeding industry.
Ed’s career started as a young man in 1950 scooping feed onto and off a horse-drawn wagon feeding 300 head. Never forgetting these humble beginnings, Ed first tasted success in Emporia, Kansas, helping build the Cattleman’s Feedlot. In 1968 Ed personally built Flint Hills Feedlot, a 10,000 head yard, and became its owner operator. Ed was an exceptionally hard worker, known to work every job at the feed yard earning the loyalty and respect of his employees. In 1975 Ed partnered with the Crofoot family of Lubbock Texas to create the current Barrett-Crofoot Feedyards in Hereford, Texas. In 1995 the Crofoots sold their interest in Barrett-Crofoot to Ed Barrett. Never could Ed have imagined the size and success this new endeavor would achieve with today’s capacity of over 130,000 head. Ed loved all aspects of feeding cattle but loved the personal relationships he made, from employees, customers, and trade partners to the presidents of major packing companys. Most everyone who met Ed Barrett became a friend. Ed was active in the feeding of nearly 10 million head of cattle over his 70 year career. While Ed Barrett passed away on January 5th, 2020, his legacy continues with the continued success of Barrett-Crofoot through the leadership of his much loved family and the support of his friends and customers who made his life as a cattle feeder so rewarding. Ed would certainly be humbled greatly by such recognition if he were here with us today.